How Vermont Flannel Rejects Fast Fashion

This episode explores how The Vermont Flannel Company—an East Barre, Vermont–based apparel maker founded in 1991 by Mark and Linda Baker—challenges fast fashion and planned obsolescence through an unapologetic commitment to local domestic manufacturing. The conversation highlights how combining yarn-dyed, tightly woven cotton and signature double-sided brushing with meticulous hand-matched pattern construction and dedicated local workforce preservation helps engineer lasting garment durability, authentic thermal comfort, and enduring consumer trust.

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